Old Spice verses Axe - Which is More Effective Research Paper

Old Spice verses Axe - Which is More Effective - Research Paper Example Some of the respondents answered that sexuality is natural and therefore it is alright to use axe for these experiences while other respondents felt annoyed that these aspects must not be used for commercial advertising. Axe incorporates much higher tendency of sexuality in its commercials while old spice keeps it moderate. Perhaps due to this reason, the effectiveness and popularity of old spice is way higher than axe till date. Brand Extension is defined as that marketing strategy of a company in which the company uses the same brand name for different products. An example of Dove can be taken in this regard. The company uses the same brand name that is ‘Dove’ for all its products which include bar soap, face wash, hand wash, body wash, shampoos, conditioners, deodorants, moisturizers, hair color etc. The original brand name is Dove which is used for the entire product range of the company. Line Extension is that marketing strategy where the company uses the same brand name for launching new variants of the existing products. In this case, the company can introduce new flavors, colors, sizes, forms, packaging, added ingredients etc. An example of ‘Maggi’ can be taken in this case. The company uses the same brand name for all the new variants it launch be it noodles, soups, flavorings anything. Private Brand is those products which are produced, marketed, distributed and controlled by retailers. There is the famous example of Private Brand in U.K. the most popular examples are ASDA, Sainsbury, Tesco which produce, control and market products by their own names. There is a number of products produced and marketed by these famous stores.

Territorial Expansion Essay Example | Topics and Well Written Essays - 1000 words

Territorial Expansion - Essay Example The independent state of Texas had planned its fate from a long time that it would be annexed with the US, despite Mexican’s continual threads to stop this political thinking by the use of force. Congress approved the annexation of Texas on February 28, 1845. In 1937, an early time in the US history, White House made attempts to annex Taxis within the US domain. As soon as this news gained some momentum, rationalist groups started to protest against it. Down with strong frustrated resistance to adding slave states as a part of the United States. In a matter of time the socialist and political thinking went in the favor of Texas as soon as James Polk won the elections of 1844 in Texas. And finally, on Dec 29, 1845 Texas was annexed as a part of US territory. The growing conflicts between the US and Mexico led to a war between the two. There was no way for Mexico win over the US, and it lost wretchedly. Once the US occupied Texas, they opened it for the US civilians. What were t he short-term consequences of the acquisition of this particular territory? The immediate consequence of annexation of Texas was that as soon as Texas gained the authority of a state, Mexico cancelled all the diplomatic relationships with the US. The United States always claimed that the border of Texas was stretched all the way from Rio de Genera’ do, quoting the 1836 Treaties of Velasco. ... The primary battles of the combat were fought in Texas in which US was victorious. After these crucial victories, the United States marched into Mexican territory, finishing the clash in Texas. After the annexation, Stephen Austin took control and under his commands the Texas community flourished. He insisted the American immigrants to abide the law. In a short time of a decade, Texas population increased by 1500 inhabitants. Some of the immigrants were traitors, with a variety of legal complexity. It was not astonishing that the Mexican administration ultimately came to believe the Texans’, as they were named at the time, â€Å"a crowd of infamous crooks,† even though the majority was well-mannered natives. Texas was incredibly of a safe haven for the US citizens who had motive to leave house. One of the initially hard tasks for the Texans’ was that they lacked resources. But still they were always willing to fight with Mexico. Following a few concise combats, M exican ruler Santa Anna individually led a militia of several thousand fine skilled troops into Texas to put down the revolution. The Texas armed forces, which never figured further than 800, had slight experience in war. Therefore, they experienced an intimidating task. The analysis at that time of some 300 Texans’ employees, set as capitalists, executives, laborers, and wide-ranging service workers, disclose that the consequential work strength included, Americans, Europeans, and Indians. This combination went unsuccessful to even out this isolated area, which was deficient in formal, communal, political, and financial association. Texas rustlers caused anarchy. Deprived supervision ended in overstocking, and lack of care commenced critical diseases. But these

Analysis of Open and Closed Economies

Analysis of Open and Closed Economies Table of Contents (Jump to) TASK1 1.0 DEFINITION OF OPEN ECONOMY AND CLOSE ECONOMY 1.1 DIFFERENCES BETWEEN OPEN ECONOMY AND CLOSE ECONOMY 1.2 COUNTRY WHO PRACTISE OPEN ECONOMY AND CLOSE ECONOMY 1.3 CONSUMPTION AMONG OPEN ECONOMY AND CLOSE ECONOMY 1.4 INVESTMENT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY 1.5 IMPORT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY TASK2 2.0 UTILIZE 2.1 WEALTH DISTRIBUTION 2.3 FOUR PRODUCTION FACTORS EFFICIENTLY AMONG WEALTH DISTRIBUTION 2.4 INTRODUCE NEW TECHNOLOGY AMONG WEALTH DISTRIBUTION 2.5 INVESTMENT IN NEWPLANT AND EQUIPMENT AMONG WEALTH DISTRIBUTION 2.6 ENSURE SUFFICIENT DEMAND AND SUPPLY FOR PRODUCTS AMONG WEALTH DISTRIBUTION 3.0 CONCULUSION 4.0 REFERENCES TASK1 1.0 DEFINITION OF OPEN ECONOMY AND CLOSE ECONOMY An open economy is an economy in which there are economic activities between domestic community and outside, e.g. people, including businesses, can trade in goods and services with other people and businesses in the international community, and flow of funds as investment across the border. Trade can be in the form of managerial exchange, technology transfers, all kinds of goods and services. Although, there are certain exceptions that cannot be exchanged, like, railway services of a country cannot be traded with another to avail this service, a country has to produce its own. This contrasts with a closed economy in which international trade and finance cannot take place. The act of selling goods or services to a foreign country is called exporting. The act of buying goods or services from a foreign country is called importing. Together exporting and importing are collectively called international trade. There are a number of advantages for citizens of a country with an open economy. One primary advantage is that the citizen consumers have a much larger variety of goods and services from which to choose. Additionally, consumers have an opportunity to invest their savings outside of the country. In an open economy, a countrys spending in any given year need not to equal its output of goods and services. A country can spend more money than it produces by borrowing from abroad, or it can spend less than it produces and lend the difference to foreigners. There is no closed economy in todays world. An economy in which no activity is conducted with outside economies. A closed economy is self-sufficient, meaning that no imports are brought in and no exports are sent out. The goal is to provide consumers with everything that they need from within the economys borders. A closed economy is the opposite of an open economy, in which a country will conduct trade with outside regions. 1.1 DIFFERENCES BETWEEN OPEN ECONOMY AND CLOSE ECONOMY 1.2 COUNTRY WHO PRACTISE OPEN ECONOMY AND CLOSE ECONOMY American countries in adopting open economy and free and other trade practices or the United States an open economy is the opposite of a managed economy. It is one that is characteristically market-oriented, with free market policies rather than government-imposed price controls. In an open economy industries tend to be privately owned rather than owned by the government. In the area of international trade an open economy is one whose policies promote free trade over protectionism .On the other hand, a managed or closed economy is characterized by protective tariffs, state-run or nationalized industries, extensive government regulations and price controls, and similar policies indicative of a government-controlled economy. In a managed economy the government typically intervenes to influence the production of goods and services. In an open economy, market forces are allowed to determine production levels. A completely open economy exists only in theory. For example, no country in the world allows unlimited free access to its markets. Most nations have fiscal and monetary policies that attempt to improve their economies. Many economies that are open in some respects may still have government owned, monopolistic industries. A country is considered to have an open economy, however, if its policies allow market forces to determine such matters as production and pricing. 1.3 CONSUMPTION AMONG OPEN ECONOMY AND CLOSE ECONOMY In a closed economy, all output is sold domestically, and expenditure is divided into three components: consumption, investment, and government purchases. Y = C + I + G an open economy, some output is sold domestically and some is exported to be sold abroad. We can divide expenditure on an open economy’s output Y into four components: Cd, consumption of domestic goods and services, Id, investment in domestic goods and services, good government purchases of domestic goods and services, X, exports of domestic goods and services. The division of expenditure into these components is expressed in the identity. 1.4 INVESTMENT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY An open economy is one that engages in international exchange of goods, services, and investments. Exports are goods and services sold to buyers outside the country, while imports are those purchased from foreigners. The difference between exports and imports of goods and services is called net exports. When foreign trade is introduced, domestic demand can differ from national output. Domestic demand comprises consumption, investment, and government purchases (C + I + G). To obtain GDP, exports Ex) must be added and imports (Im) subtracted, GDP = C + I + G + X. 1.5 IMPORT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY The act of selling goods or services to a foreign country is called exporting. The act of buying goods or services from a foreign country is called importing. Together exporting and importing are collectively called international trade. There are a number of advantages for citizens of a country with an open economy. One primary advantage is that the citizen consumers have a much larger variety of goods and services from which to choose. Additionally, consumers have an opportunity to invest their savings outside of the country. TASK2 2.0 UTILIZE Utility, or usefulness, is the ability of something to satisfy needs or wants. Utility is an important concept in economics and game theory, because it represents satisfaction experienced by the consumer of a good. Not coincidentally, a good is something that satisfies human wants and provides utility, for example, to a consumer making a purchase. It was recognized that one cannot directly measure benefit, satisfaction or happiness from a good or service, so instead economists have devised ways of representing and measuring utility in terms of economic choices that can be counted. Economists have attempted to perfect highly abstract methods of comparing utilities by observing and calculating economic choices. In the simplest sense, economists consider utility to be revealed in peoples willingness to pay different amounts for an economic term referring to the total satisfaction received from consuming a good or service. A company that generates transmits and/or distributes electricity , water and/or gas from facilities that it owns and/or operates. 2.1 WEALTH DISTRIBUTION The distribution of wealth is a comparison of the wealth of various members or groups in a society. It differs from the distribution of income in that it looks at the distribution of ownership of the assets in a society; the word wealth is often confused with income. These two terms describe different but related things. Wealth consists of those items of economic value that an individual owns, while income is an inflow of items of economic value (See Stock and flow.) The relation between wealth, income, and expenses is rather than the current income of members of that society. 2.3 FOUR PRODUCTION FACTORS EFFICIENTLY AMONG WEALTH DISTRIBUTION The four factors of production in economics are land, labor, capital and entrepreneurship. In economics, factors of product are the inputs to the production process. Finished goods are the output. Input determines the quantity of output i.e. output depends upon input. Input is the starting point and output is the end point of production process and such input-output relationship is called a production function. There are three basic factors of production: land, labor, capital. Some modern economists also consider entrepreneurship for a factor of production. These factors are also frequently labeled producer goods in order to distinguish them from the goods or services purchased by consumers, which are frequently labeled consumer goods. All three of these are required in combination at a time to produce commodity. In economics, production means creation or an addition of utility. Factors of production (or productive inputs or resources) are any commodities or services used to produce goods or services. Factors of production may also refer specifically to the primary factors, which are stocks including land, labor the ability to work, and capital goods applied to production. Materials and energy are considered as secondary factors in classical economics because they are obtained from land, labor and capital. The primary factors facilitate production but neither become part of the product as with raw materials nor become significantly transformed by the production process as with fuel used to power machinery. Land includes not only the site of production but natural resources above or below the soil. The factor land may, however, for simplification purposes are merged with capital in some case due to land being of little importance in the service sector and manufacturing. Recent usage has distinguished human capital the stock of knowledge in the labor force from labor. Entrepreneurship is also sometimes considered a factor of production. Sometimes the overall state of technology is d escribed as a factor of production. The number and definition of factors varies, depending on theoretical purpose, empirical emphasis, or school of economics. 2.4 INTRODUCE NEW TECHNOLOGY AMONG WEALTH DISTRIBUTION In exchange relations two actors come to an agreement to trade with each other on mutually agreed-upon terms. Something is delivered, and something is expected in return, in a quid pro quo (â€Å"something for something†) relation. In product and labor markets, exchanges typically involve a flow of goods or services from seller to buyer, in return for a monetary payment. The monetary payments in turn create flows of labor and capital income. For example, when customers buy shoes from a mall shoe store, the incomes created include the payment of a wage to the shoe salesperson, rent to the owners of the mall, and profits to the owners of the business. Labor income is compensation received by workers in the form of wages, salaries, and fringe benefits. Capital income includes rents, profits, and interest. (Rent as economists use the term, refers not just to rent for housing, but to payments for the use of any asset). 2.5 INVESTMENT IN NEWPLANT AND EQUIPMENT AMONG WEALTH DISTRIBUTION Distribution of wealth and income, the way in which the wealth and income of a nation are divided among its population, or the way in which the wealth and income of the world are divided among nations. Such patterns of distribution are discerned and studied by various statistical means, all of which are based on data of varying degrees of reliability. Wealth is an accumulated store of possessions and financial claims. It may be given a monetary value if prices can be determined for each of the possessions; this process can be difficult when the possessions are such that they are not likely to be offered for sale. Income is a net total of the flow of payments received in a given time period. Some countries collect statistics on wealth from legally required evaluations of the estates of deceased persons, which may or may not be indicative of what is possessed by the living. In many countries, annual tax statements that measure income provide more or less reliable information. 2.6 ENSURE SUFFICIENT DEMAND AND SUPPLY FOR PRODUCTS AMONG WEALTH DISTRIBUTION Have been described as the most directly observable attributes of goods produced and exchanged in a market economy. The theory of supply and demand is an organizing principle for explaining how prices coordinate the amounts produced and consumed. In microeconomics, it applies to price and output determination for a market with perfect competition, which includes the condition of no buyers or sellers large enough to have price-setting power. For a given market of a commodity, demand is the relation of the quantity that all buyers would be prepared to purchase at each unit price of the good. Demand is often represented by a table or a graph showing price and quantity demanded (as in the figure). Demand theory describes individual consumers as rationally choosing the most preferred quantity of each good, given income, prices, tastes, etc. A term for this is constrained utility maximization (with income and wealth as the constraints on demand). Here, utility refers to the hypothesized relation of each individual consumer for ranking different commodity bundles as more or less preferred. FIGURE 1.2 DEMANDS AND SUPPLY 3.0 CONCULUSION This assignment task one based about open economy and close economy. The task two about utility. The open economy is market economy mostly free trade barriers and where exports and imports form a large percentage of GDP. 4.0 REFERENCES Unknown. Open economy. Available: http://en.wikipedia.org/wiki/Open_economy. Last accessed 19th JUNE. Unknown. . Close economy. Available: http://www.investopedia.com/terms/c/closed-economy.asp. Last accessed 19th June 2014. Unknown. Utility. Available: http://en.wikipedia.org/wiki/Utility. Last accessed 19th June 2014. Unknown. Wealth distribution. Available: http://www. Wealth distribution Last accessed 19th June 2014. Unknown. . Wealth distribution. Available: http://www.wealth distribution. Last accessed 19th June 2014.

Alter Your Native Land Essay -- American Culture Cultural Essays

Alter Your Native Land. - Stiff Little Fingers, â€Å"Alternative Ulster,† 1979 By definition, a counterculture possesses values and mores that are in opposition to those of an established society. When one hears the word â€Å"counterculture,† it may prompt images of hippies, punks, demonstrators, or underground political movements – in other words, a group of people (usually young) with a purpose, who are trying to make a change or say something meaningful about the larger culture in which they live. In addition to demonstrations, music, or simply lifestyle choices, this kind of action may be taken in writing. Hunter S. Thompson and Kurt Vonnegut prove this point in Fear and Loathing in Las Vegas and Breakfast of Champions respectively, despite using differing styles, by asking rather contentious questions about American culture. A question raised by Fear and Loathing deals with the typical American ideal: What has become of it? Thompson’s book addresses the question in the very title, â€Å"A Savage Journey to the Heart of the America Dream.† His horrific tale of a gonzo journalist living in a perpetual drug and alcohol-induced haze may at first seem to be only a â€Å"drug book,† but one is able to get much more out of the narrative by taking the time to study it more closely – namely, a statement about the American Dream. After wading through several chapters that describe an assortment of trips brought on by an array of drugs, we find our antagonists getting directions to the American Dream from a taco stand waitress on the outskirts of Vegas. Apparently, the American Dream is now â€Å"a mental joint, where all the dopers hang out.† A dubious, black building has come to represent what formerly stood for opportunity, independence, and free... ...y presenting us with numerous new ways in which to examine American culture, Vonnegut enables us to question everything from common figures of speech to approaches to homosexuality. He may have done this with the hope of preventing the blind acceptance of our society’s norms. Countercultural authors, whether speaking through a haze of narcotics or as if speaking to a child, can play a strong role in establishing new ideologies within a society. Fear and Loathing in Las Vegas and Breakfast of Champions are compelling examples of this, and Thompson and Vonnegut walk into touchy territory while presenting their themes. If one wishes to find an alternative to prevailing modes of thinking, it is important to look upon work such as theirs and discover the answers to their questions about our culture. As the Stiff Little Fingers say, â€Å"Grab it and change it, it’s yours.†

Chick Fil a

Ryan Simpson Marketing 476 Final Project Chick-Fil-A| GarnerR MK-476 FP Page #1 In this paper I will be giving a thorough analysis of the Chick-Fil-A company by discussing the history of the company as well as how the company was founded, the operations of the company, how the company gives back to the community, and how the company markets itself to the consumers. The reason I chose Chick-Fil-A to do my paper on is ever since I was a little boy Chick-Fil-A has always been my favorite fast food. I can remember when I was little the closest Chick-Fil-A to our home was the one on Cox Creek Parkway in front of the mall in Florence.Anytime we were in Florence I would beg my parents to take me thru the drive thru because I loved the Chick-Fil-A kids meal as well as the toy that came with it. Chick-Fil-A restaurants have been appealing to me ever since I was little so since then I have been a loyal customer of Chick-Fil-A. I have also always been interested in knowing how Chick-Fil-A alway s has had a huge customer base and every time I went to eat at a Chick-Fil-A, it seemed to always be crowded so that tells me that their marketing department is definitely doing something right because their restaurants are doing great business.In this paper I will be going over the history of the Chick- Fil-A company, how the company operates, how the company markets itself, and how close out the paper with a conclusion and summary. In the first part of my paper, I want to go over the history of the Chick-Fil-A company. The Chick-Fil-A company was first founded in 1946 by a man named Truett Cathy. Truett Cathy is considered to be one of the greatest entrepreneurs in the history of the United States. GarnerR MK-476 FP Page #2Truett Cathy who grew up in Atlanta opened his first restaurant in his home town called the â€Å"Dwarf Grill†. However over time the name changed to the â€Å"Dwarf House† (www. chick-fil-a. com). In the year of 1964, Truett Cathy created his vers ion of a chicken sandwich that is today referred to as the original chicken sandwich. Truett Cathy’s invention of the chicken sandwich was the first step to his vision of developing a successful restaurant chain. In 1967, Truett Cathy opened the first Chick-Fil-A restaurant in the Greenbrier Mall in |Atlanta, Georgia.In 1973 years after the first Chick-Fil-A opened, Truett Cathy wanted all his employees, regardless of age, to have an advanced education so he decided to develop a Team Scholarship Program which included $1,000 scholarships. Chick-Fil-A took a big step in the right direction when they first introduced freshly squeezed lemonade on their menu in 1977. In 1982, all Chick-Fil-A started selling chicken nuggets in all their restaurants and because of this Chick-Fil-A became the first restaurant chain to offer chicken nuggets nationwide. 984 was a big year for the Chick-Fil-A Company because Truett Cathy established the WinShape Foundation to help â€Å"shape winnersà ¢â‚¬ . The reason Truett Cathy founded this foundation was simply because young people receiving a proper education was very important to him (www. chick-fil-a. com). Some milestones of the Chick-Fil-A Franchise; In 1985 all the Chick-Fil-A restaurants added their original waffle fries to their menus. In 1986 Chick-Fil-A expanded their operation by constructing the company’s first free-standing restaurant building on North Druid Hills Road in Atlanta. 987 saw the franchises offer their first kid’s meal package. Also in 1987 Chick-Fil-A expanded their operation by opening their first restaurants on GarnerR MK-476 FP Page #3 college campuses with Clemson University and Georgia Tech being chosen as their pilot campuses. In my opinion these colleges were chosen due to their proximity to the area of Atlanta from which the Chick-Fil-A franchise was originated. 1993 was a huge milestone for the Chick-Fil-A franchise, this was the year their 500th restaurant was opened and th eir first drive through only restaurant was created.Also in this year their first hospital based restaurant was opened. Arguably one of the greatest marketing campaigns in the world was the â€Å"cows† which began in 1995 introducing their first billboard which consisted of their cows attempting to paint their catch phrase â€Å"eat mor chikin† (www. chick-fil-a. com). With this campaign the Chick-Fil-A Franchise was catapulted into the category with McDonald and Burger King as one of the most popular fast food chain restaurants in the United States. Also in 1995 the Chick-Fil-A Franchise hit the mark of one billion dollars in sales nationwide.In 2001, Chick-Fil-A continued to expand their operation by opening their 1,000 restaurant. In the same year Chick-Fil-A continued to progress their popularity by being voted the â€Å"best drive thru in America† by QSR Magazine (www. chick-fil-a. com). In my opinion, this solidified their superior position in the fast foo d restaurant industry. Chick-Fil-A expanded their business in 2003 by opening their restaurants in Utah, Arizona and Southern California. By introducing their operation to the west Chick-Fil-A expanded their target market by not only marketing to the eastern United States, but to the GarnerR MK-476 FP Page #4 estern United States as well. This move made the Chick-Fil-A Company more popular nationwide In 2004 Chick-Fil-A expanded their menu even further by adding breakfast. By adding breakfast and opening earlier this also brought new business to Chick-Fil-A from business people on their way to work. In the same year Chick-Fil-A was voted â€Å"America’s best drive thru† for the third straight year (www. chick-fil-a. com). In my opinion Chick-Fil-A accomplished this prestigious honor by focusing on customer service and marketing their product.Truett Cathy wanted to increase the Chick-Fil-A Foundation’s scholarship program so in 2005 the Chick-Fil-A Bowl was devel oped to provide more money for scholarships (www. chick-fil-a. com). The Chick-Fil-A Bowl is played in Atlanta, Georgia in the Georgia Dome (www. chick-fil-abowl. com). In 2005, Chick-Fil-A awarded their 20,000th Leadership Scholarship. By doing so, this showed Truett Cathy’s dedication and commitment to encouraging young people to go to college and further their education. Chick-Fil-A expanded their menu again by adding â€Å"hand-Spun† milk shakes in 006. Also in the same year Chick-Fil-A surpassed two billion dollars in sales nationwide and as a coincidence it happened in the same year that the Cathy family celebrated 60 years in the restaurant business (www. chick-fil-a/com). This information shows me how great of an entrepreneur Truett Cathy was that he could start up a restaurant and in just 60 years it has become one of the most popular fast food chain restaurants in the United States as well as grossed over two billion dollars worth of sales. GarnerR MK-476 FP Page #5On December 1, 2010 I conducted a phone interview with Mike Albretson who is the operations manager at the Chick-Fil-A drive thru in Florence, Alabama on Cox Creek Boulevard in front of Regency Square Mall. In the phone interview with Mike Albretson I learned many things that I didn’t originally know about Chick-Fil-A. The first thing that I learned was according to Mr. Albretson the one major factor that plays a role in the Chick-Fil-A franchises success is their efforts to make emotional connections with all the customers that eat at their restaurants.The main question I asked Mike Albretson is what three ways to do feel the Chick-Fil-A franchise markets their products to their customers and how they make their franchise appealing to the general public? Mr. Albretson’s response was the first way he believes they market their products to customers is by focusing on community and consumer relations. Mike Albretson also mentioned that one of the Chick-Fil-A franc hises main goals is to do everything they can to provide a clean family atmosphere in all their restaurants.The second way Mike Albretson believes the Chick-Fil-A franchise markets their products to the general public is by bringing the food to the people. I found this technique very interesting and what this means is Chick-Fil-A brings the foods to the people by simply taking sample treys with items from their menu or even foods that they haven’t put on their menu but are seriously considering it and taking them to public areas such as a park or anywhere that is a general public area and letting the people that come by ry free samples of their food and tell them what they think about it (Mike Albretson, operations manager). GarnerR MK-476 FP Page #6 I personally thought this is a great idea because you are advertising the Chick-Fil-A name out to the public, you are showing the community that Chick-Fil-A values and cares about their image, and also they can find out valuable information such as what the majority of the people like or prefer.So in a way Chick-Fil-A is taking a survey on what the majority of the people like so that they can consider putting that item on their menu if it is not already on there. The third way Mike Albretson believes that the Chick-Fil-A franchise markets their products and service to the consumers is by the experience the customers receive when they come and eat in their restaurants. Mr.Albretson stated that the ways Chick-Fil-A attempts to make the customers experience as pleasant as possible are by assisting people to their tables, by going around and asking if there is anything the customers need such as a refill on their drink or more ketchup. Mr. Albretson also stated that the Chick-Fil-A restaurants have employees help the customers clean their tables as well as throw their trash away (Mike Albretson, operations manager). In my opinion I believe these are excellent ways for Chick-Fil-A to set their selves apart from their competition such as McDonalds or Burger King.I understand that most fast food restaurants are pretty much the same when it comes to the service and atmosphere of the restaurant but if you have assistants help the customers clean up and throw away their garbage that definitely would give them the advantage over their competitors in the service aspect of their restaurants. GarnerR MK-476 FP Page #7 I found a very interesting article that came from www. fastcompany. com, the article discussed how the Chick-Fil-A franchise was based customer centered.An example the article shared that supported this statement was during the opening of the Chick-Fil-A restaurant that is located in Evansville, Indiana, Truett Cathy himself showed up at the opening to meet and greet all the people who had been camping out the night before the opening to be new restaurants first customers (www. fastcompany. com). This tells me how down to earth Mr. Cathy is that he would take the time to go to Evansvi lle, Indiana to greet the customers on the opening day of one of his thousands of restaurants.Another fascinating article I found about Truett Cathy came from www. michaelleestallard. com, in this article, Mr. Stallard talks about a speech that he heard Truett Cathy give at a conference and how much it moved him on how inspirational and selfless Mr. Cathy was. I thought it was very interesting that here is Truett Cathy a multi millionaire that could be anywhere in the world, but here he is spending over half his time traveling to different Chick-Fil-|A restaurants and meeting and talking with tons of his employees (www. michaelleestallard. com).This example tells me how much Truett Cathy cares about his employees and about the service the Chick-Fil-A franchise brings to all their customers. One major advantage Chick-Fil-A has over most of their competition is most of their chicken sandwiches have a lot less calories and fat then most chicken sandwiches at fast food restaurants do. G arnerR MK-476 FP Page #8 According to www. livestrong. com, the original chicken sandwich at Chick-Fil-A only has 430 calories which is right about what McDonald’s chicken sandwich is, but what sets Chick-Fil-A apart from its competition is the chargrilled chicken sandwich.The Chick-Fil-A chargrilled chicken sandwich only has 300 calories and also has 29 grams of protein in it which is a very nutritious meal for anybody. The McDonalds chicken sandwich has 420 calories in it so this tells me that Chick-Fil-A is the healthier choice (www. livestrong. com). While researching about Chick-Fil-A coupons, I found a hilarious story about Chick-Fil-A coming up with a very unusual, but effective marketing idea. It was called the â€Å"cow promo†. What this meant was during a certain time period nyone could dress up like a cow and go into any Chick-Fil-A and all they had to do was moo and stop their foot or â€Å"hoof† and get a free chicken sandwich and according to the a rticle I read there were a few people who actually participated in this event (http://fastfoodcoupon. com). In conclusion, I learned so much about how a very successful business operates as well as several very effective marketing schemes and ideas. I personally thought the story about how Chick-Fil-A was started and how quick it became so popular and successful.In researching this paper I also learned how great of a man Truett Cathy is and I read many examples that taught me how far good customer service can take you. Overall, I really enjoyed researching Chick-Fil-A and learning about the franchise. The summary of this paper was the history of Chick-Fil-A and how it was started by Truett Cathy. The second part of the paper was marketing strategies of the Chick-Fil-A GarnerR MK-476 FP Page #9 Franchise. The third was how Chick-Fil-A sets their selves apart from their competitors.The last part of my paper was the conclusion and summary. GarnerR MK-476 FP Page #10 References Page 1. www. chick-fil-a. com 2. http://www. chick-fil-abowl. com 3. Interview with Chick-Fil-A operations manager Mike Albretson 4. http://wwwmichaelleestallard. com/chick-fil/as-competitive-edge-of-relationships 5. http://www. fastcompany. com/magazine/87/customer-chickfila. html 6. www. livestrong. com/thedailyplate/search/chick-fil-a 7. http://fastfoodcoupon. com/chick-fil-a-coupons. html

Civilizations Influence on Asia and Europe Essay

Civilizations Influence on Asia and Europe The break of the European civilization in existence in the 17th century was based upon the change on religious views and motivation for advancement within the culture. The people of Europe looked to other countries where the gain of independence was soon to be sought and perused that dream during these times. With laws of government that became unjustly to the lower class and harsh treatment to the poor and women are only some of the few things that had an influence on the culture during this time. Asia had a development of a new government and social strengths. With the expansion of commercial trade Asia had became a hot commodity making it a resource for all countries that looked to them for trade. Even today we rely on Asia when it comes to trade and development within our economy from transportation to entertainment. The cultural difference of the two was that one was more resourceful than the other. Comparing the two, both were able to expand their trade system and still had a cultural ethic of discrimination towards the lower class and mistreatment towards the women in their cultures. In Europe, reformation was one of the influential factors toward the people of the country. It was one of the most important divisions of the religion we now know as Christianity. Within this movement the Catholic Church was divided into two areas. One is being Protestant, which is one of the four principal traditions within the Christian religion. Its originator, Martin Luther, was the first to lead the Reformation in the year 1517 after the disappointment he carried with the Catholic Church. His purpose for this dramatic change against the Catholic Church was to create doubt amongst the followers of the Catholic Church and to intimidate them into changing their ways. One of where they believed that in order for them to get into heaven they must pay their tithe and offerings to the church. The Protestants believed that the bible is the final source of authority for all of God’s followers, not the church. Some of its denominations are still around in today’s society, which we know them as Lutheran, Methodist, and Baptist. ‘ He thought that the people should not be able to buy their way out of punishment for their sins. ‘ Europe was also going through the phase of mistreatment towards its commoners and lower class citizens. The Aristocrats, seen themselves as people with more worth than those of a common status and seek to treat the lower class with the most disrespect . Women were also seen as an unequal acquaintances and not even allowed to be spoken to as a man. Land â€Å"lords† were the worst when it came to habitual security towards the lower working class because they raised the taxes and abused their laborers believing that physically hurting them would motivate them to work harder. The education system in Europe around this time was also limited to where women were not given the same knowledge as the men. With this unfair treatment the commoners, who were a high status than the serfs, felt that they had no power or say in anything than the aristocrats, even though they were not physically treated like peasants were. With emotional distress like this, it was very common for the commoners, peasants and serfs to fall into many cases of depression and overwhelming distress. With the attitudes of such unequal treatment is what gave the Europeans a motivation to want to branch out into the world and discover new opportunities for trade and even democracy. 7th century Asia consisted of similar attitudes as the Europeans did towards their government and lower class. In Asia the treatment of women was very common and maliciously intended. India and China share almost a similar beginning in their civilization and dynasties. It is believed that civilization in China originated around yellow river in 2700 BCE and all began with dynasties beginning with Shang dynasty which was founded in 1800-1500 BCE. Much of the Chinese philosophies revolve around Confucianism which emphasized on conformity by moral excellence and respect for the elderly and superiors in the society. They believed there would be good governance if people adopted confusion teachings. They worked more towards harmonizing with nature. China’s foundation was solidly founded on Confucian foundation despite the inception of Buddhism. In India, the treatment towards the women was the same. If a woman was to not be able to bare a child for her husband that was something to frown upon. The Indians sold more to the Romans than they bought from them making a lot of wealth from them which lead to the mitigation and collapse of the Mauryan Empire. The Kushans who invaded were later assimilated to the Indian and further adopting the Indian language and intermarried with the royal families of India. Various dynasties fell among them the Maghadha who were conquered by the Andhara. China’s Luoyang’s royal palace was burned, Imperial tombs were looted. The Jin emperor was carried off and forced to become a cupbearer, until Liu Chong had him executed. Among the southerner’s they refused to cooperate with the government at Jiakang. But Jin Yuandi was patient. His regime avoided interfering with the privileges of the south’s elite family, and eventually Jin Yuandi’s regime persuaded the elite to cooperate with it. Across the Silk Road, the Buddhist’s of Northern China remained connected to Central Asia and India, and Buddhism was a conduct for Hellenistic culture from Central Asia. From Buddhism, many Chinese gathered that China was not the only civilized country in the world. They learned respect for India and felt compelled to re-examine the theory that the Chinese emperor was the Son of Heaven and enthroned at the center of the world. In translating Buddhism to Chinese, Taoist words were used. And through mistranslation, Chinese Buddhism acquired a belief that was foreign to Buddhism elsewhere. Buddhism became the favored religion among the chieftains, and more popular among the masses in the north. Buddhism spread through all classes of Chinese, influencing art, thought and daily customs. Tea, which was mostly used by Buddhists, became China’s national drink, and Buddhist’s introduced the Chinese to the wearing of cotton. Buddhism’s great temples influenced Chinese architecture–a counter to Confucianism’s condemnation of complex buildings as an extravagance. In the place of the contempt for which Confucians had held the writing of stories and novels, Buddhism gave this kind of writing new prestige. Across the Silk Road, the Buddhist’s of Northern China remained connected to Central Asia and India, and Buddhism was a conduct for Hellenistic culture from Central Asia. From Buddhism, many Chinese gathered that China was not the only civilized country in the world. They learned respect for India and felt compelled to re-examine the theory that the Chinese emperor was the Son of Heaven and enthroned at the center of the world. In translating Buddhism to Chinese, Taoist words were used. And through mistranslation, Chinese Buddhism acquired a belief that was foreign to Buddhism elsewhere belief in a soul that an imperishable part of one’s humanity. Perishable part of one’s humanity. But conflicts existed between Buddhism and Taoism. The Taoists were devoted to nature while Buddhist’s believed in withdrawal from nature. India advanced with time by giving its citizens freedom to apply their skills in mathematics, art and architecture among other things making them rich and dominant. Hindu religion got a boost from the royalties which saw it regaining ground from Buddhism which had taken root. As this was in the beginning of the development of the countries in Asia, the 17th century changes came from the factors of older culture related ethics and influential social standards. Women in Asia had similar characteristic treatment traits that made them inferior to the men. Women were seeked as pleasure principals and pro-creators, with the idea that they were not to enjoy any aspect of their lives. When the rise of Buddhism and Confucianism began the high standard they carried for living had decreased. In china, the women were seen as less than a man but about a little more than a slave. The ability to have a voice or make a self-made decision was not an option for the Chinese women. Even as children, females were sold in the city for services toward the men, most likely ended up in brothels. The men even controlled their way of managing the lifestyle for their children and house hold. In the country of India, the caste system is what made advancements towards its culture. With this in place many of its people believed that you were born into what ever you became or were at that time. Even if you were seen as intelligent or found a lump sum of money, your destiny is what determines your lifestyle and future (which is ridiculous). The women in this culture was also given mal-treatment and seen as nothing more than a pro-creator and had to be obedient. The Indians believed that the women in their country should be humble and never arrogant or rude. If a wife was to disobey her husband’s instruction, she was sought to be punished physically. The Japanese culture, women were not even allowed to sit, bathe, or stand in the same place as men were. Intimacy was ordered and not a choice for most Japanese women, along with friendship, by their parents. The rules the women had to obey in their culture were that of obedience. The irony of these countries in the Continent of Asia is that the dominant religious views speak on how people should respect each other and all men are created equal. With such transformation and discrimination amongst the classes the Europeans and Asians civilizations were the same in many ways. They both discriminated against the women, which we still had problems with over seas and had a great deal of maltreatment towards people of the lower class. In Europe, the taxes were high on the poor and so was the malicious intent the upper class consciously placed on the poor. In Asia, the same methods were taken into action as the Indians had the caste system. As the government had a fear into the countries, villages developed their own systems to follow. Even as these influences took over the changes made in both cultures was detrimental and beneficial. With the expansion of trade to both countries gave more opportunities for power and wealth. When the Asian became a source for the other world countries, they began to gain more than lose. Since the Europeans looked in the third world countries for spices and silks, all of what was needed; there was still not as much power on their behalf as the Asians. Even today, after the fact that the Europeans had came to America to begin a democracy based economy, the need to network with third world countries still exist. Reference:’ Dennis Sherman, A. Tom Grunfeld, Gerald Markowirz, David Rosner, and Linda Heywood. , (2006) World Civilizations: Sources, Images, and Interpretations (4th Ed. Vol. 1). Boston: McGraw-Hill.